Hammer & Nails Men’s Spa Opens on Atlantic City Boardwalk

This new spot, born from a “Shark Tank” pitch, turns the usual spa experience upside down with whiskey soaks and beer-based care.

Mature bearded man filing his hand nails in front of a mirror
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A fresh take on grooming just hit Atlantic City's Boardwalk at 3105, as Hammer & Nails is now open. This new spot, born from a "Shark Tank" pitch, turns the usual spa experience upside down with whiskey soaks and beer-based care.

Dark wood, soft lights, and sports on big screens set the mood. Men kick back in plush leather seats, hidden from street view while getting their treatments.

The star service? A "Jack Hammer Foot Treatment" that starts with a Jack Daniels whiskey bath. Then comes skin smoothing, sugar polish, and muscle work, reported NJ Monthly. Another hit combines stout beer with cedarwood oil for tired feet.

This isn't your typical spa. It's a spot where watching the game while getting a foot rub feels natural. No fuss, no frills: just straightforward care with a cold drink in hand.

The owners built this place with a clear goal: make it easy for guys to walk in and feel at home. No fancy talk or stuffy rules. Just good service in a space that makes sense for men.

Walk-ins work, but booking ahead saves time. They've got deals for those who plan to stop by often.

The doors stay open seven days at their Boardwalk spot. Check their website for the full list of services and to set up a visit.