New Jersey Unveils ‘New NJ’ Campaign To Show Off Economic Growth

This month marks the start of a major "New NJ" push across the state. The project, funded through Choose New Jersey's partnership with the state's Economic Development Authority, spreads its message through multiple channels: from TV spots to digital billboards.

Since the pandemic struck, New Jersey has bounced back strong. Small businesses have sprung up by the thousands: 56,000 to be exact. The state now leads the Northeast in job creation, with numbers up 23%. Bright digital displays catch eyes at 28 key spots, from busy highways to the Atlantic City Boardwalk.

"The 'New NJ' campaign reflects the remarkable transformation our state has experienced over the past eight years under Gov. Murphy's leadership," said Choose New Jersey President and CEO Wesley Mathews, according to NJBIZ.

The state's wins stack up: eight credit upgrades shine bright. Twelve Strategic Innovation Centers now dot the map. Looking ahead, MetLife Stadium will host eight FIFA World Cup matches in 2026, including the championship game.

Ads blast across New York and Philadelphia airwaves, while streaming viewers catch them on Peacock and YouTubeTV. Native son Jon Bon Jovi's "Red, White, and Jersey" sets the beat for TV spots.

Film crews flock to New Jersey thanks to smart tax breaks. The Film and Digital Media Tax Credit Program keeps drawing more production teams to the state, pumping cash into local spots.

"New NJ is the reality of a state open for business, innovation, and opportunity," Mathews said.

Watch for these ads through Sept. 30. Check out newnj.org for videos and more info.