State Theatre and George Street Playhouse Launch Flex Pass for Ticket Savings

State Theatre New Jersey and George Street Playhouse rolled out the New Brunswick Arts Flex Pass. This ticket package offers four shows across both theaters. Patrons save 20 percent off standard prices.

Buyers pick two shows from each theater's 2025-26 season. One venue brings in touring Broadway hits, while the other stages brand-new works. Both sit in downtown New Brunswick's arts district, just steps from each other.

"This partnership highlights the incredible range of live theatre available right here in New Brunswick," said Sarah K. Chaplin, President & CEO of State Theatre New Jersey, according to a press release. "The Flex Pass gives audiences an easy and affordable way to experience everything from Broadway blockbusters to world-premiere plays — all just steps apart."

Edgar Herrera serves as Executive Director at George Street Playhouse. "We're excited to collaborate with our neighbors at State Theatre New Jersey to offer audiences this one-of-a-kind arts experience," Herrera said. "The Flex Pass makes it simple to enjoy both of our seasons, with built-in savings and the flexibility modern audiences want."

The Broadway series brings Mrs. Doubtfire, Richard Thomas in Mark Twain Tonight! by Hal Holbrook, Elf The Musical, Kinky Boots, Stereophonic, Meredith Willson's The Music Man, and Spamalot to town.

George Street Playhouse will stage An Old-Fashioned Family Murder by Joe DiPietro starring Sally Struthers, Ebenezer Scrooge's Big Jersey Christmas Show!, What Became of Us, and My Lord, What a Night.

State Theatre New Jersey hit its 100th birthday in December 2021. It started as a silent film and vaudeville palace. PBS featured it in the series Treasures of New Jersey. The nonprofit arts center reopened in 1988 and has welcomed over 6.5 million guests since then.

This is Central New Jersey's biggest performing arts center. Each year, it pumps more than $18 million into New Brunswick and surrounding communities. Diana Ross, Tom Jones, Kevin Hart, Ringo Starr, Melissa Etheridge, John Leguizamo, Harry Connick Jr., Diana Krall, and Crosby, Stills & Nash have all performed there.

George Street Playhouse has been making theater for over 50 years. It became New Brunswick's first producing theater and sparked the city's arts comeback. Founded by Eric Krebs, the company started in an abandoned supermarket on George and Albany Streets, then relocated to a renovated YMCA on Livingston Avenue in 1984.

The New Jersey State Council on the Arts funds programs at both theaters. This agency partners with the National Endowment for the Arts. Grant money flows from the Middlesex County Board of County Commissioners through the Middlesex County Cultural and Arts Trust Fund.

Buyers can add on extra shows at the same discount. After buying passes, each theater reaches out with seat assignments. Tickets can be picked up at the will call window an hour before curtain.