Asbury Park Hotel Opens Bruce Springsteen-Themed Suite

The Asbury Hotel in Asbury Park unveiled the Boss Suite on Oct. 24. This room features photos and keepsakes honoring Bruce Springsteen. The hotel created it alongside Transparent Clinch Gallery, which Danny Clinch owns — he's snapped pictures of the rock star for over 20 years.

Simon Little works as the area director of sales and marketing at the hotel. He said the concept sparked when cast and crew from the new biopic Springsteen: Deliver Me from Nowhere shot scenes in town last winter. The hotel housed production team members. Actor Jeremy Allen White and writer-director Scott Cooper stayed at the sister location, The Asbury Ocean Club.

"We didn't realize at the time how big the movie was going to be …. But we knew, given Springsteen's impact in the area, that this could be something special to celebrate," Little told New Jersey Monthly. The timing also came after the Born to Run album's 50th anniversary in August and came nearly one year after the E Street Band's Sea Hear Now show in town in 2024.

A full-wall photo mural serves as the room's centerpiece. It shows Springsteen performing with fans on the beach at the 2024 Sea Hear Now festival, which Clinch co-founded back in 2018. The musician "himself has admitted was one of the top five Bruce Springsteen shows of all time," said the photographer.

Above the bed hangs a black-and-white shot from 2007. It shows the artist in front of Clinch's 1948 Pontiac. They took photos with the car at a rehearsal at Convention Hall. "'Maybe you should just drive it up on the boardwalk,'" Clinch remembers the rocker saying. "I was like, 'Can I do that?' And he kind of looked at me like, 'Eh, you're with Bruce Springsteen. We can pretty much do anything around here.'"

The room has a record player and vinyl collection of albums. Guests get an itinerary of spots nearby, said Little. At turndown, visitors can order a peanut butter and jelly sandwich cut in guitar shapes with a cold glass of milk. A complimentary Tenth Avenue Freeze-Out cocktail is available at the hotel's Soundbooth bar. It's made with rum, Curaçao, lime and orange juices, cinnamon, orgeat and coconut cream.

"So you can come into the room, drop your bags, put a Bruce Springsteen album on the turntable," Little said. "And then you can go out and explore Bruce's favorite spots, and finish off with a nice cocktail and your PB&J and milk."

The first 20 guests to book receive a signed copy of Clinch's book, Still Moving, a collection of his work photographing musicians.

The room is open through the end of the year and is expected to extend into 2026. Rates start at $295. Guests can visit the hotel's website or email sales@stayasburypark.com for availability and booking information.