Spirit Christmas Opens Six New Jersey Stores With Peppermint Lane Experience and Santa Visits

Spirit Christmas launched six spots in New Jersey, which are now open. The chain is part of a 30-store rollout hitting the Northeast and Great Lakes. Stores opened in Cherry Hill, Lawrenceville, Mays Landing, Paramus, Rockaway, and Toms River.

Peppermint Lane sits inside every shop — a winter-themed area with gifts, decorations, and a mock post office where kids mail letters to Santa. Visitors walk through sections packed with ornaments, moving figures, blow-up displays, and party gear.

"Spirit Christmas is more than a store, it's a destination where guests can rediscover the magic of the holiday season," said Steven Silverstein, CEO of Spirit Christmas. "Every detail, from the product assortment to the immersive design to the expanded assortment of apparel, gifts, accessories, and décor was created to capture that unmistakable feeling of joy and nostalgia that makes this time of the year so special."

These six spots carry clothes from loungewear to sweaters and extras for people prepping for get-togethers or themed parties. Product placement stays the same across locations to keep customers moving through aisles.

Photo zones appear throughout. Backdrops give families a place to snap pictures or grab shots for holiday cards during their trip.

Some stores will bring Santa in through a deal with Cherry Hill Programs. Kids can share their wish lists and take home photos. The company markets these sessions as a key piece of what shoppers get when they visit.

Hours, services, and Santa bookings are posted on the website and social channels all season.