Wahlburgers To Open Sayreville Location at $2.5 Billion Development Site

Wahlburgers will launch its second New Jersey spot in Sayreville this year. The burger chain teamed up with Bass Pro Shops and shared news of the expansion on Jan. 26.

The eatery will sit inside a 200,000-square-foot sporting goods retailer that anchors a $2.5 billion Middlesex County redevelopment project. This move fits the company's plan to target busy places and build partnerships with established brands.

Mark Wahlberg, Donnie Wahlberg, and chef Paul Wahlberg launched the burger brand in October 2011 in Hingham, Massachusetts. One Garden State restaurant operates at Ocean Casino Resort in Atlantic City.

"This will be an exciting year of growth for Wahlburgers as we continue to deliver strong year-over-year performance," said Randy Sharpe, CEO of the brand, per NJ Biz.com. "From expanding into new markets to diversifying our offerings through new experiences and touchpoints, Wahlburgers is the brand to watch."

Diners can order premium burgers and signature items like The Super Melt, Crispy Bone-In Wings, Meatball Hoagie, and Salted Caramel Shake. Entrée salads, vegetarian picks, and gluten-free choices also appear on menus.

The company will launch other spots around the country by teaming up with The Home Depot, airports like Sarasota-Bradenton International Airport, and Big Cypress Lodge. These deals show how the brand wants to place restaurants where crowds gather.

Bass Pro Shops will anchor the massive Middlesex County redevelopment. It's one of the region's largest construction projects. Workers are building the sporting goods store at the site right now.

The Sayreville opening kicks off a big expansion year. The brand has posted strong results compared to last year and keeps adding new markets across the United States.